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Colour and Brands Through The Ages
(see what I did there?!) In the UK we call it ‘colour’ while our American cousins prefer ‘color’. However you write it, having an appreciation of how seeing different colours affects our mood is a...
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Myth-busting: Calls-to-action Must Be Above The Fold
The longer you work in any specialist field the more susceptible you become to placing trust in tried-and-tested rules and principles. Take the well-known fact that content placed on a website above...
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When Privacy Policies Go Bad and How to Fix Them
Hot on the heels of yesterday’s post about the importance of carefully selecting your positive and negative keywords, I’ve some remarkable online test insights to share from ContentVerve.com’s Michael...
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Back To School – Time to Update Your Social Media Cover Photos
With the kids heading back to school in the UK today or very soon, now is the perfect time to polish up your social media profile pictures and cover photos. But knowing what size your images need to be...
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Mind The Gap – Consumers 1 v Marketers 0
We live in a fast-changing world. Which means the longer you’ve held an opinion, the greater the chances your views may have fallen behind the times. The latest fast.MAP Marketing Gap study (the 9th...
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Common Website Mistakes To Avoid
We all see a lot of websites these days. But how often do you find yourself on a new site wondering what the company actually does or wants you to do next? It’s an all too common problem. In our haste...
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